Despite how far we have come, there is still a little bit of a stigma around second-hand shopping, regardless of how we re-brand it as "vintage". Many of you still conjure up images of dumpster diving through strange smelling clothing bins overwhelmed by the scent and sight of random stains.
For my mum, it's a status thing. "Can't you afford new clothes?" she asks me as she wrinkles her nose at the idea and in one foul swoop complements the gear I wearing, asking if she can borrow my not so new jacket. Little does she know I might spend more on vintage than on "brand new clothes". Vintage shopping is about preserving and appreciating the time, thought and quality that is seldom put in mass produced clothes these days. It's also about find something different that your friends aren't likely to have in different colours.
When did you start and why ?
Ela Hawke Vintage began just a little over a year ago in May of last year. It kind of started as a side project, a little adventure to see where it would take me. I was at a bit of a crossroad where I wanted to combine my love for retail and styling with my graphic design skills. A close friend had a growing collection of beautiful vintage wares so we decided to start Ela Hawke Vintage. Originally it was the two of us for the first couple of months but I took the reigns not long after when we realised it was turning in to more than just a hobby. I now run EHV purely on my own, from styling and photographing the shoots to writing emails and building relationships with my beautiful customers, but of course not without the huge support and help from family and friends.
What really gets your vintage boat floating?
For me, I can't go past a stunning printed 60s or 70s maxi dress with big wide sleeves and a beautiful neckline. I look in my closet and I have about 10 of the same style dresses, they're my favourite. I also love anything lace or silk, the more weathered the more beautiful. For my customers, I love to pick pieces that have character and are a bit of fun. Bold prints and bright colours mixed with quirky pieces that are a bit edgy. The crazier the better!
What makes Ela Hawke Vintage different?
I feel like Ela Hawke Vintage is different to most other vintage stores because I try to bring a fun and playful tone to the brand. I take great pride in styling all the pieces and photographing them as best I can. I'm constantly researching current trends, here and overseas. Vintage clothing can always be incorporated in to a current wardrobe so I'm always thinking about what people are looking for and buying. I don't take myself too seriously! I'm true to myself and who I am and I think that reflects in the Ela Hawke Vintage brand.
Doesn't she sound like the sweetest? The photos are always so fun & I find the easiest way of keeping on top of the gorgeous pieces Ela Hawke Vintage have available is through their facebook page but you can also get a hold of Jess via twitter or email.
is seriously eyeing the jumpsuit in the first pic