Wednesday, November 7, 2012


Dear Internets,

[The gorgeous Sandradee - face behind St Frock, wearing St Frock Verity Midnight Maxi, here with fashion dog]
A few weekends ago I discovered one of those stores. The kind that never disappoints when you're in the mood to shop. The kind where you always have your eye on something else to purchase on your next visit. Meet the relaunched and ever so fabulous St Frock; physical strong hold of some of my favorite brands like Fairground , House of Harlow & Mink Pink.

[Dress - St Frock Samantha Structured Peplum]

So when they moved to Pyrmont (18 Union St to be exact) & relaunched, I was there with shiny bells on. Unlike your ordinary launch, St Frock had more than just bubbles and stylish shoppers making clothes & accessories disappear like practiced magicians

What we had on our show dear friend was a theatrical performance. Isolated snow globes of relatable moments in our lives or diva moments in our heads spilling out on the surrounding streets. Like emotions dressed up in beautiful clothing, models were waiting for their men to arrive for a first date, having tea with friends, checking themselves out in large gilded mirrors and getting sassy while having their hair did!

[ Similar top : St Frock Sunseeker bustier Gold Dust]

While I'm sure I've never looked quite so glamorous doing any of these things, at least I now know the clothes to do them in. No more pretending to be someone else while traipsing up the shops to pick up milk so you aren't spotted by someone you know.

[Dress on left : St Frock Hannah Sequin Dress in Black]

I know what you're thinking, what are you going to wear on your way to St Frock? They have an online store too you if you don't want to throw away the robe and fuzzy slippers just yet, you can always shop these looks online

[Dress - St Frock Angelina Citrus Maxi]
I for one have the luxury of visiting the charming stone walls of the St Frock store many times over and I'll certainly be sharing my favorite looks from the night soon. A mega thanks to Sandradee & This is fortunate for inviting me to join in on the nights fun and a special paws up to fashion dog too x.

[Top - Mink Pink Nice Melons Sleeveless Tank | Shorts - St Frock Peppermint pocket striped denim]

[Dress - St Frock Verity sparkles Maxi in Ivory]

[Model Left:Top- St Frock Finish line bustier in Racing Yellow | Pants - Staple the Label suit pant in Pink
 Model centre: Jacket - St Frock tights | Top - St Frock Havana swing Tank  | Jacket -  St Frock sequin smoking jacket  Model right: Dress - St Frock Verity Sparkle Maxi in Midnight ]

[Model Left: Dress -  St Frock Lace bustier maxi || Model Centre: Dress - St Frock doll house Lace ]

[Model Left : Dress - St frock doll house dress in lilac]

 And don't worry, there's a special spot reserved for you boyfriends, husbands and male friends in general...when they aren't filled by gorgeous people that is.

[Model left : Dress - St Frock Angelina Cobalt Blue Maxi ]

♥ pixelhazard
looks comparibly unglamorous


kim bim said...

this pictures are fantastic, lurv the yellow bustier dress.

Jackie -Style -Drum said...

The St Frock Verity sparkles Maxi in Ivory dress is so pretty.

Hanna & Christel said...

those dresses are all so amazing!


Anna Joan Vu said...

This is adorable! great to see more happening in Aus!

<3 Anna Vu

Caitie Schlisserman said...

all of these are beautiful! love that bright green dress!


Linde Lou said...

Wow. I Love it! You have so so great blog! <3

Would You like to follow each other? :)

Caro * said...

Beautiful pictures :)